Started in the field of film making advertising, as assistant director, working on a very diverse set of projects for 8 years, until deciding to make the leap and begin his directing career in film advertising. Since then, he has brought his vision to many brands such as Unilever, Procter & Gamble, and Loreal, which has lead him to filming outside of Chile as well, expanding his work to Argentina, Perú, Colombia, Costa Rica, Venezuela and the USA. His work is characterized by taking great care of image aesthetics, with a special connection to the directing of actors, and for being in a constant search for and exploration of new technical and narrative trends, which is reflected in his work.